All websites are unique in their own way.

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All websites are unique in their own way.

Сообщение tuanhhcm123 » 03 ноя 2019, 12:05

All websites are unique in their own way.

We’ve seen trends in ecommerce platforms website design like animation, 360-degree product previews, advanced filtering, and dynamic product search.

However, trends don’t guarantee conversion rates or robust user experiences. There are certain elements that every ecommerce site should have to stay relevant and competitive. If you are one of web store owners, you might have guessed that the importance of having professional and easy-to-use e-commerce management software. It can help increase your profit dramatically and build trust relationships with prospectives. In this article, we will help you to know more about the key features that any e-commerce platform should have. Therefore, you can easier define the strategy for your own business.

Here are the common features of e-commerce software that make your online store more convenient:

1. Automation. The checkout process, including accurate computation of pricing, taxes, shipping rates, and handling costs, are automated to give customers an immediate idea of how much they’ll be paying on items they select for purchase.
2. Website builder. If you don’t have an existing website, e-commerce software can help you build one from the ground up. It provides design templates for you to quickly create a professional-looking website and storefront based on your preferences without the need to hire commercial designers.
3. Central database. You get a centralised location for easy storing, access and retrieval of product information, customer data, accounting transactions, product listings, browsing histories, and payment and shipping status.
4. Search function. Sophisticated search functions make it simple for shoppers to find the items or products they’re looking for. E-commerce platforms are capable of listing, categorising, and updating new products together with descriptions, pictures, and feature lists.
5. Integration. Most e-commerce solutions can integrate with various business apps and third-party platforms and services. Hence, it will allow you to handle multiple tasks – accounting, email marketing, order fulfilment, and payment processing – within a single system.
6. Marketing tools. You can use your e-commerce software to enhance your website’s marketing, promotion, and branding. You can utilise an array of tools to come up with targeted campaigns, SEO optimisation strategies, and branding/image reinforcement.
7. Analytics and reporting. E-commerce software can help you to analyse and identify trends and patterns that affect customer buying habits. It also provides you with insights and stats on customer demographics, keywords, and clickstreams. You’ll get to know what is working or not, and craft strategies to improve revenues.